building digital trust

45645445 - business shaking hand with a client in officeGoogle has a deadline for a more secure web, and it’s looming. According to the company’s security blog, “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as ‘not secure.’”

What does that mean for your business? How will that impact users? Let’s break down what’s changing, what you should do and why it’s important to secure your business site.

The visual changes to the interface

Google plans to make visual changes with the Chrome 68 release. This means that the new interface, once rolled out, will display a message within the URL address bar: “Not secure.” The current version of Chrome shows a notification icon. If a user clicks on it, they will see additional information about the site.

On a site using only HTTP, the popup box promptly displays: “Your connection to this site is not secure.” It includes additional information in a smaller font: “You should not enter any sensitive information on this site (for example, passwords or credit cards), because it could be stolen by attackers.”

On a website that uses HTTPS, the message delivers an expression of trust: “Secure Connection. Your information (for example, passwords or credit card numbers) is private when it is sent to this site.”

What to do for your business website

If you haven’t already set up HTTPS, it’s time to get ‘er done! In December 2017, according to StatCounter, the Chrome browser had a U.S. market share of 48.3 percent. Pretty much half of your customers on your website are using Chrome. Don’t send them a message that you aren’t trustworthy.

Here are some tips on how to present the most secure site for your customers:

  1. Contact your web host. Most hosting sites will have information about converting websites to SSL and HTTPS.
  2. Obtain an SSL certificate. There are different levels of certificates for different levels of security depending on whether you want your certificate branded, if you need more than one domain or if you prefer the top-notch “Extended Validation” certificate.
  3. Install your certificate. Hosting providers often handle this step. Let us know if yours doesn’t, and we can lend a hand! You’ll need to watch out for embedded content that isn’t secure (Google AdWords, Bing Ads, etc.), as they’ll be flagged, sending a warning message to your customers. Yikes.
  4. Pat yourself on the back for providing your online customers with security. Digital trust matters for all industries and businesses.

Send a message of trust

Your customers will feel more confident doing business with you when there are visual signs of trust on your company website. Your site is a projection of your business. We’ve all become more wary of doing business online now that we’re all much more aware of the threat of hackers.

The importance of setting up a secure business website is simple: you want to send the right message to your customers. Make sure that message tells them they are on a legitimate site, that their transactions are with the business they’re transacting with and that they safely share information. We’ve come to expect and look for certain indicators of trustworthiness. We can help you deliver those to your customers.