The millennial generation, those born in the 80′s and 90′s, now make up a majority of the workforce. Financial institutions must focus their efforts to gain the trust of the fastest growing demographic in the U.S.
In a recent survey, U.S. millennials reported the top five factors influencing their choice of a financial institution: (1) easy accessibility; (2) quality of customer care; (3) the institution’s willingness to work with them in times of financial need; (4) the experiences of their friends and family and (5) the amount the institution charges in fees. Are you doing all you can to gain the business of the millennial generation? Visit our website for more of the latest news and industry trends: https://www.oramboston.com