United States - LimeLeads

Exploit: Unsecured database

LimeLeads: B2B lead generation service

Risk to Small Business: LimeLeads failed to secure an internal server, allowing a prominent threat actor to acquire and subsequently sell the company’s data on the Dark Web. The data breach could have significant implications for the company, whose business model centers around brokering company data for marketing initiatives. Security researchers found that the database was publicly exposed since at least July 27, 2019, meaning that the company had ample time to secure the database before bad actors became involved. Now they must grapple with crippling losses, including the less quantifiable brand erosion that accompanies a data breach.

Individual Risk: Severe: Company data has been for sale since October 2019, spanning across personally identifiable information such as their names, titles, email addresses, employer/company names, addresses, phone numbers, and even total revenue numbers. This information can be strategically deployed in spear phishing attacks, so those impacted by the breach should be especially critical of online communications while also closely monitoring their accounts for suspicious or unusual information.

Customers Impacted: Unknown

How it Could Affect Your Business: Customers and companies are increasingly unwilling to partner with organizations that can’t secure their data. Consequently, avoidable data breaches are an especially egregious way to compromise a company’s long-term viability. Inevitably, mistakes will be made, but identifying those errors and making corrections before hackers can capitalize on the information is critical to any defensive posture.

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In Other News:

Magecart Attack Targets Australian Bushfire Donations 

Australia’s bushfire natural disaster is one of the most profound in recent memories, inspiring donors from around the world to contribute resources to the cause. Unfortunately, a legitimate donations site was infected with a Magecart payment-card skimmer that stole donors’ personal information when making an online payment.

The breach was discovered by security researchers, who declined to identify the specific website impacted by the breach. Payment-card skimming malware is an increasing concern for e-commerce platforms, as it collects users’ most sensitive personal data. In addition, it undermines customer confidence in the online payment process, which could decrease their willingness to spend money online.

In this case, payment-card skimming could cost valuable resources in a dire situation. For all companies relying on e-commerce to drive revenue, it’s a reminder that customer confidence is a crucial component of successful online sales initiatives.

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